Late Night Bite.

McDonald's has recently launched a new billboard in Vancuver to attract the late night crowd. The billboard is reflective tape that lights up when headlights beam upon the letters.


I think this is such a simple idea and smart because it does not use electricity. The board doesn't need lights above to show the message.


Also, its amazing that all McDonald's needs to do is write "Open all night." to attract people. The company is so well known and loved by many that all they need to do is place a subtle reminder to late night drivers, that they are open late. And just around the corner!