Recently, a good friend of mine and I were searching the internet looking for hilarious commercials to waste a little time before studying. He came across a Skittles commercial, which is when I decided our little escapade was over. I think skittles commercials are dry and and awkward most of the time, so I was not interested to watch this video. However, this video is different than your average skittles commercial. Once it started, the ad was telling him to put his finger on the screen - and it got my attention (which is hard)!
Now I caught myself watching the entire commercial. I laughed so loud in the library that everyone look at me...embarrassing. I was so shocked that I found a funny Skittles commercial.
I still think the commercial is stupid and weird, but it did a good job of catching my attention, and holding onto it. After the cat goes away, the screen tells you to place your finger back on the screen which is key to keep the consumer watching.
I don't think this advertisement was aimed to a younger audience who would actually be entertained by this video. I know my younger siblings think its the best thing ever, and my parents just laugh at my siblings performing with the commercial.
After watching the commercial I did not want to go out and purchase some Skittles; however, it did leave a positive, lasting impression on the brand. It was a great comeback, in my mind, for Skittles. Now I don't just remember their ads as stupid, and dry. I can now look at Skittles with a little more respect regarding their advertising.
Thursday, March 31, 2011
Tuesday, March 29, 2011
Kool-Aid not looking so Cool.
Recently in my Public Relations class, we have been talking about the offensive Hacienda Mexican Restaurant billboard. The ad references a cult that was formed in the 1970s which led to the death of many. He commanded his followers to drink cyanide-adulterated punch, which was the cause of the deaths.
They play on these actions saying their restaurant is like a cult and everyone should stop by. But also, their place is to "die for" since they will be drinking the deadly drink but now with "kool-aid." Personally, I think the play on words is creative, it is just not appropriate for the public.
This is still a sensitive subject to people, and this advertising campaign was not popular among communities. Other people viewed this ad as comical and a light-hearted joke. The company took the ad down shortly have the magnitude of complaints. Even if it is funny to a few people, it has been offensive many and it was a good discussion to take down the ad. The company is dealing with damaged reputation and should work on another approach to advertising. If many of their customers were offended, they obviously are not doing a great job reading their targets (which is key in advertising)!
They play on these actions saying their restaurant is like a cult and everyone should stop by. But also, their place is to "die for" since they will be drinking the deadly drink but now with "kool-aid." Personally, I think the play on words is creative, it is just not appropriate for the public.
This is still a sensitive subject to people, and this advertising campaign was not popular among communities. Other people viewed this ad as comical and a light-hearted joke. The company took the ad down shortly have the magnitude of complaints. Even if it is funny to a few people, it has been offensive many and it was a good discussion to take down the ad. The company is dealing with damaged reputation and should work on another approach to advertising. If many of their customers were offended, they obviously are not doing a great job reading their targets (which is key in advertising)!
Snap, Crackle, Pop!
Easter is hopping around the corner and I am very excited! It is one of my favorite holidays since I get to spend lots of quality time with my family and celebrate my faith.
Since there are no countdowns to Easter (like other big holidays such as Christmas) I always forget it is coming. It is a good advertising strategy to prepare Easter commercials weeks in advance to remind all the Easter is coming. And the candy.
Rice Crispies has recently launched a commercial getting its audience excited for the holiday. The commercial shows a mother and her children baking Rice Crispie Easter eggs together. They all appear very happy.
The main target are mother's since they are most commonly known as the bakers. Also, they are ones to bake with the children and think of cute, little desert ideas. The commercial is shown in all black and white, except the product. This allows all the attention to be focused on the Rice Crispies rather than the subjects, very clever!
I think this commercial will get creative idea's into children and their mother's minds. It makes me want to go out and get ready for Easter making fun little treats. I am glad T.V is getting ready for the holiday!
Also, the website provides many other creative ideas to use with Rice Crispies on Easter. This is a great idea to promote the product. I will definitely be giving the tasty treats a try.
Web Site of Ideas
Since there are no countdowns to Easter (like other big holidays such as Christmas) I always forget it is coming. It is a good advertising strategy to prepare Easter commercials weeks in advance to remind all the Easter is coming. And the candy.
Rice Crispies has recently launched a commercial getting its audience excited for the holiday. The commercial shows a mother and her children baking Rice Crispie Easter eggs together. They all appear very happy.
The main target are mother's since they are most commonly known as the bakers. Also, they are ones to bake with the children and think of cute, little desert ideas. The commercial is shown in all black and white, except the product. This allows all the attention to be focused on the Rice Crispies rather than the subjects, very clever!
I think this commercial will get creative idea's into children and their mother's minds. It makes me want to go out and get ready for Easter making fun little treats. I am glad T.V is getting ready for the holiday!
Also, the website provides many other creative ideas to use with Rice Crispies on Easter. This is a great idea to promote the product. I will definitely be giving the tasty treats a try.
Web Site of Ideas
Tuesday, March 22, 2011
Hello, Hola, Guten Tag, 你好, Bonjour, مرحبا!
One of my classmates just introduced me to the Berlitz ads. They are a company promoting the importance of a new language. I think they are hilarious! This is my favorite one.
German Coastguard
They show the importance of language the impact it can make. Sometimes others are talking around you and they think you can't understand them when they speak in another language. Some of Berlitz's commercials they show some advantages of knowing more than one language.
Laundromat
Poker
Another way they catch attention is by first presenting their ads with a subject talking about a recent change they have encountered. They are talking about the change in learning a language but are shown with a physical change in appearance. While watching the commercials, the audience believes they are talking about physical traits, when in the end they reveal they are talking about the impact of learning a new language.
Wheelchair
Toupee
Model
Finally, another funny one is when you are listening to another language but you do not know the meaning. You could be saying/ hearing something derogatory but you may have no idea. In that case, it would be helpful to know the language. This specific commercial was banned due to swearing; however, I think it still portrays the message of the importance of learning other languages.
Music
I think this company does a great job placing humor in the ads. One of their competitors, Rosetta Stone, creates more serious toned commercials to express the importance. I think these ads I have shown are more effect because they show humiliating real like experiences (that are negative) from not knowing more languages.
German Coastguard
They show the importance of language the impact it can make. Sometimes others are talking around you and they think you can't understand them when they speak in another language. Some of Berlitz's commercials they show some advantages of knowing more than one language.
Laundromat
Poker
Another way they catch attention is by first presenting their ads with a subject talking about a recent change they have encountered. They are talking about the change in learning a language but are shown with a physical change in appearance. While watching the commercials, the audience believes they are talking about physical traits, when in the end they reveal they are talking about the impact of learning a new language.
Wheelchair
Toupee
Model
Finally, another funny one is when you are listening to another language but you do not know the meaning. You could be saying/ hearing something derogatory but you may have no idea. In that case, it would be helpful to know the language. This specific commercial was banned due to swearing; however, I think it still portrays the message of the importance of learning other languages.
Music
I think this company does a great job placing humor in the ads. One of their competitors, Rosetta Stone, creates more serious toned commercials to express the importance. I think these ads I have shown are more effect because they show humiliating real like experiences (that are negative) from not knowing more languages.
Furrific Ad Campaign.
Today, while looking through the Ads of the World I came across an international anti-fur coalition campaign. I think the message from these ads are very powerful - especially the commercial. It targets the main buyers of fur, women.
The interesting thing about these ads is that it could also attract a younger audience, girls around 7 years old (potential fur customers). With the Barbies dressed in fur and leaving the head and feet behind make the Barbie look barbaric and unattractive. This is a good view to be placed into young girls mind's in order to prevent them from buying fur. It shows that killing animals is not pretty - even on the prettiest Barbies.
Anti-fur ads, such as Peta usually show bare skin to support anti-fur acts. This group takes an alternate route showing the harm and danger from fur use. I like this different approach. It is interesting and still pushes for the same effect. Also, contrasting Peta, they show the main subject as inanimate, whereas Peta's main subjects are primarily human.
DraftFCB Peta
In addition to the Barbie ads, DraftFCB created a strong commercial.
Fur Purse
The message in this clip is very powerful. It shows the extent of consequences for wearing fur. Using fur is just like cutting open an animal and using it for practical uses. This clip is meant to gross people out of buying fur, which I think works! I have a feeling that every time I see a fur bag I will remember this commercial. That goes to show how clever and powerful the message is that is being portrayed.
This specific commercial is targeted more toward high class, successful women who are very into fashion (and gossip, as they characters were talking about).
The interesting thing about these ads is that it could also attract a younger audience, girls around 7 years old (potential fur customers). With the Barbies dressed in fur and leaving the head and feet behind make the Barbie look barbaric and unattractive. This is a good view to be placed into young girls mind's in order to prevent them from buying fur. It shows that killing animals is not pretty - even on the prettiest Barbies.
Anti-fur ads, such as Peta usually show bare skin to support anti-fur acts. This group takes an alternate route showing the harm and danger from fur use. I like this different approach. It is interesting and still pushes for the same effect. Also, contrasting Peta, they show the main subject as inanimate, whereas Peta's main subjects are primarily human.
DraftFCB Peta
In addition to the Barbie ads, DraftFCB created a strong commercial.
Fur Purse
The message in this clip is very powerful. It shows the extent of consequences for wearing fur. Using fur is just like cutting open an animal and using it for practical uses. This clip is meant to gross people out of buying fur, which I think works! I have a feeling that every time I see a fur bag I will remember this commercial. That goes to show how clever and powerful the message is that is being portrayed.
This specific commercial is targeted more toward high class, successful women who are very into fashion (and gossip, as they characters were talking about).
Irresistible?
I saw this commercial about a week ago while watching T.V. It is explain that the company, The Ladders, can provide people with the correct tools for looking irresistible to employers. I could not stop laughing after watching it and had to look it up to re-watch the clip. It also got me interesting in what the company was, since I have never heard of it.
After viewing the commercial, I checked out the website for more information. It is key that a commercial can have that effect on the audience. It is important to engage the audience enough to have them search for more information.
They create a stressful situation (like looking for a high paying job) into a comedy. It lightens the idea of job searching and conveys they message that they can help is a great way.
NAPA Knows How... to Advertise.
The NAPA know how commercial has been running for the past few months. They came up with a catchy jingle for their motor parts. It explains that the company NAPA knows how to change car parts, etc.
NAPA Know How Commercial (Without lyrics)
During the NCAA tournament this has been playing with the lyrics on the screen. A basketball is bouncing over the words so the audience can sing along. I think this is a great idea because it leaves the audience with this song stuck in their heads all day.
NAPA's target is all men with a car (usually a younger audience). Most of the audience for the NCAA are college men or even alumni. This is the perfect place to slip this ad in. Most people continue to sing the song even days after a game, thus keeping their audience familiar with the company.
NAPA Know How Commercial (Without lyrics)
During the NCAA tournament this has been playing with the lyrics on the screen. A basketball is bouncing over the words so the audience can sing along. I think this is a great idea because it leaves the audience with this song stuck in their heads all day.
NAPA's target is all men with a car (usually a younger audience). Most of the audience for the NCAA are college men or even alumni. This is the perfect place to slip this ad in. Most people continue to sing the song even days after a game, thus keeping their audience familiar with the company.
California Closet for Heineken?
Heineken is known for their funny commercials; however, they are not as well known as the Bud Light or Miller commercials. After stumbling around on Youtube, I came across a foreign Heineken commercial.
Heineken
It is said in another language but still manages to get the point across. I think it is very important that the ad can make the same impact on its audience regardless if the audience does or does not speak the language of the commercial.
This shows that the importance of beer to men is equivalent to the importance of shoes to women. Being a huge shoe fanatic myself, I think this is a great commercial to relate the two passions. Many men can now watch this with the respect for my love of shoes - since they can feel the same for their beer.
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