Life's short. Eat your dessert first.

Tuesday, April 5, 2011

Raise Your Hands for AT&T.

AT&T has been known for not the best service; however, this semi-recent campaign helps them relay the message that they are improving their service. Usually costumers join AT&T for the cool phones (iPhone) but now their competitors are increasing their stock with "cool" phones. From these actions, AT&T began to improve their service and promote that message through the following ads: 








All the ads have messages saying that they work "In over 200 countries. Such as (country shown with hands). I think this is very creative and appealing to the eye. It made me stop and look at the ads and give respect to the company for trying a different approach to advertising. 


The idea that all the scenery is painted on the hands is cleave, since hands are what is used for working phones. 


However, I am an AT&T costumer and still don't think their service is very good, but I will admit it has been improving. Hopefully they continue their efforts in increasing service and keep up with the cool ads!



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