One of the greatest techniques I have seen in a while! I think it was very intelligent of Miracle Whip to give a semi-humorous commercial with people both praising and bashing their product. Furthermore, they are telling their audience to decide and cast their votes online. This allows people to feel opinionated and connected with the brand, weather they like it or not! Also, people who have no opinion will want to be heard and will go out and buy the product so they can decide on a stance about the taste. Brilliant.
Having a celebrity be the one to talk negative about it was key. Usually people will like a product because their idol likes it (even though he is not much of a positive role model figure) but he dislikes Miracle Whip but I think people will still be interested in what he says. It's a great way to put feelings out on the table. I will admit - I HATE Miracle Whip with a passion, but I respect them for this commercial. So even though they are not getting me to buy the product, they are leaving a better impression on me. Instead of downright hating them...I'll just strongly dislike them.
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