One of my classmates just introduced me to the Berlitz ads. They are a company promoting the importance of a new language. I think they are hilarious! This is my favorite one.
German Coastguard
They show the importance of language the impact it can make. Sometimes others are talking around you and they think you can't understand them when they speak in another language. Some of Berlitz's commercials they show some advantages of knowing more than one language.
Laundromat
Poker
Another way they catch attention is by first presenting their ads with a subject talking about a recent change they have encountered. They are talking about the change in learning a language but are shown with a physical change in appearance. While watching the commercials, the audience believes they are talking about physical traits, when in the end they reveal they are talking about the impact of learning a new language.
Wheelchair
Toupee
Model
Finally, another funny one is when you are listening to another language but you do not know the meaning. You could be saying/ hearing something derogatory but you may have no idea. In that case, it would be helpful to know the language. This specific commercial was banned due to swearing; however, I think it still portrays the message of the importance of learning other languages.
Music
I think this company does a great job placing humor in the ads. One of their competitors, Rosetta Stone, creates more serious toned commercials to express the importance. I think these ads I have shown are more effect because they show humiliating real like experiences (that are negative) from not knowing more languages.
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