The NAPA know how commercial has been running for the past few months. They came up with a catchy jingle for their motor parts. It explains that the company NAPA knows how to change car parts, etc.
NAPA Know How Commercial (Without lyrics)
During the NCAA tournament this has been playing with the lyrics on the screen. A basketball is bouncing over the words so the audience can sing along. I think this is a great idea because it leaves the audience with this song stuck in their heads all day.
NAPA's target is all men with a car (usually a younger audience). Most of the audience for the NCAA are college men or even alumni. This is the perfect place to slip this ad in. Most people continue to sing the song even days after a game, thus keeping their audience familiar with the company.
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