Irresistible?

I saw this commercial about a week ago while watching T.V. It is explain that the company, The Ladders, can provide people with the correct tools for looking irresistible to employers. I could not stop laughing after watching it and had to look it up to re-watch the clip. It also got me interesting in what the company was, since I have never heard of it.
After viewing the commercial, I checked out the website for more information. It is key that a commercial can have that effect on the audience. It is important to engage the audience enough to have them search for more information.


They create a stressful situation (like looking for a high paying job) into a comedy. It lightens the idea of job searching and conveys they message that they can help is a great way.