Recently, a good friend of mine and I were searching the internet looking for hilarious commercials to waste a little time before studying. He came across a Skittles commercial, which is when I decided our little escapade was over. I think skittles commercials are dry and and awkward most of the time, so I was not interested to watch this video. However, this video is different than your average skittles commercial. Once it started, the ad was telling him to put his finger on the screen - and it got my attention (which is hard)!
Now I caught myself watching the entire commercial. I laughed so loud in the library that everyone look at me...embarrassing. I was so shocked that I found a funny Skittles commercial.
I still think the commercial is stupid and weird, but it did a good job of catching my attention, and holding onto it. After the cat goes away, the screen tells you to place your finger back on the screen which is key to keep the consumer watching.
I don't think this advertisement was aimed to a younger audience who would actually be entertained by this video. I know my younger siblings think its the best thing ever, and my parents just laugh at my siblings performing with the commercial.
After watching the commercial I did not want to go out and purchase some Skittles; however, it did leave a positive, lasting impression on the brand. It was a great comeback, in my mind, for Skittles. Now I don't just remember their ads as stupid, and dry. I can now look at Skittles with a little more respect regarding their advertising.
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