The interesting thing about these ads is that it could also attract a younger audience, girls around 7 years old (potential fur customers). With the Barbies dressed in fur and leaving the head and feet behind make the Barbie look barbaric and unattractive. This is a good view to be placed into young girls mind's in order to prevent them from buying fur. It shows that killing animals is not pretty - even on the prettiest Barbies.
Anti-fur ads, such as Peta usually show bare skin to support anti-fur acts. This group takes an alternate route showing the harm and danger from fur use. I like this different approach. It is interesting and still pushes for the same effect. Also, contrasting Peta, they show the main subject as inanimate, whereas Peta's main subjects are primarily human.
DraftFCB Peta
In addition to the Barbie ads, DraftFCB created a strong commercial.
Fur Purse
The message in this clip is very powerful. It shows the extent of consequences for wearing fur. Using fur is just like cutting open an animal and using it for practical uses. This clip is meant to gross people out of buying fur, which I think works! I have a feeling that every time I see a fur bag I will remember this commercial. That goes to show how clever and powerful the message is that is being portrayed.
This specific commercial is targeted more toward high class, successful women who are very into fashion (and gossip, as they characters were talking about).
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