Live Young.

Evian Ad

Evian has a new campaign for their water bottles...live young. I think this is a great concept and helps promote a healthy life style. Drinking pure, water and keeping your body healthy is important. Older people always talking about how they wish they would have been healthier in their 20s, or they want their old body back...this is what Evian is referring too when saying "live young" in my opinion. They play off that idea well by using an actual baby as the key part of the ad.


This is a very fun and goofy way to promote a product. Having something entertaining like this will leave customers with a positive image of Evian in their heads. Great idea!

What Happens in the Club, Stays in the Club.

Photoblocker


I can't believe this actually happens! A new beer with a flash on the bottle to stop possible pictures from being taken. I can't decide if this is good or bad? It could obviously cover up mistakes and embarrassing moments, but it can also encourage bad behavior. I have yet to hear or see this product, but I am anxious to see if it makes it far.

Late Night Bite.

McDonald's has recently launched a new billboard in Vancuver to attract the late night crowd. The billboard is reflective tape that lights up when headlights beam upon the letters.


I think this is such a simple idea and smart because it does not use electricity. The board doesn't need lights above to show the message.


Also, its amazing that all McDonald's needs to do is write "Open all night." to attract people. The company is so well known and loved by many that all they need to do is place a subtle reminder to late night drivers, that they are open late. And just around the corner!

Make it Count

Make it Count.

Filmmaker Casey Neistat was given $10,000 by Nike to make an advertisement about their recent slogan, "#makeitcount". Instead of creating an ad, he took the money and travel the world with a friend until their money ran it. It only took them 10 days! 
I think this is a unique idea, since in just five minutes you see a short video about how he changed his life. He decided to travel the world and take it count! Something fun, entertaining, and gets people motivated to move and fulfill dreams! 

A Royal Obsession.

Almost every major new stations, magazine, blog, and T.V channel are talking about the Royal Wedding.              All top reporters are already in the scene. 

Today, the seating arrangements have been revealed. Guests range from Elton John and his husband to Guy Richie and Queen Elizabeth. Also, on the radio I heard that Jay-Z may be performing at the wedding. 






I have not been able to walk into a store, turn on the T.V, or surf the web without seeing some sort of publication about the wedding. Many websites are featuring wedding merchandise: 

Also, I have even come across a Papa Johns pizza:

Furthermore, many local and national restaurants have been featuring meals and festivities that revolve around the wedding. I saw a bar downtown that has a party going on during the time of the wedding for people in Minneapolis to join the celebration. 

Finally, few shows have revolved their weeks episode around the wedding. In the T.V show, The Middle, the main plot of the episode is about getting a T.V big enough to enjoy watching the wedding. 

I think it is great that they are getting married; however, I think it shows America's unhealthy obsession with celebrities, especially since this does not regard America at all. There are so many prominent issues in the world right now, and T.V stations and news casters are overwhelmed by covering the wedding. It seems that the wedding is taking precedence over every other thing that is happening in the world right now. Hopefully the wedding will go by smoothly and there will be no troubles so this issue can soon become part of the past. I wonder what couples will try and top the Royal Wedding? 


Royal Wedding 

The New William Hung.

Rebecca Black is the girl to prove that bad publicity is still publicity. This young girl just developed her own pop song and music video. It is the worst song I have ever heard (both vocals and lyrics) but I will admit it is very catchy and I am feeding into giving her the attention. I am not sure what her intentions were with this song...It could have been to get her name out there and have her 15 seconds in the spotlight and become popular or she could actually have a true desire to become a pop star (which is the impression I am getting from reading many articles/interviews with her). Recently I came across this:

I can not believe all the fame this girl is getting for having the worst song EVER. She seems to be proud of her work and still have faith that she can make it in the music industry. However, I have a little feeling that she can make it pretty far because people (unfortunately including me) are drawn to the catchy jingle. She just goes to show that even bad publicity can still make something popular. She has been making millions from this little joke. I just wish I could have thought of this idea first! Kidding... 

I just get irritated that now every time someone says the word "Friday" I think of her before I think of my weekend plans, how depressing. I just hope that this fad dies down soon because she is making Friday not so exciting. 

Ameriquest didn't Judge.

I know these commercials are from 2005, but I wish they were still around because they have a great point and are hilarious commercials. 


They were part of  Ameriquest's Mortgage Companies' campaign expressing the fact that their company does not judge. 
Romantic Dinner
Parking Meter

I think these should come back because they are simple, short commercials that portray the easy image of the company. It shows that people can make mistakes and be caught in bad situations that could effect parts of their lives. But, with Ameriquest's help, they can turn that around. Since the company does not judge it would allow customers to walk in comfortably for help. This is a good tactic for a mortgage company.